Electronic outfit Suiyoubi no Campanella, fronted by singer KOM_I – master of the noble art of not giving a shit – just released a music video for Unico, one of the tracks featured in the group’s mini album UMA, released last year.
This is the second track from Campanella’s major debut release that gets a Music Video, and it’s kind of unusual how they’re trying to somehow expose this record (that received mixed reviews) even after the release of this year’s highly acclaimed SUPERMAN. My guess is that they’re trying to valorize the tracks from UMA that were somehow overshadowed by the release of their newest record, using the artistic power of their team to make these tracks shine again, which I think is a very smart move; I like artists who don’t forget about their previous albums. Unico is the slowest number from UMA, and I still think it’s one of the best from this particular release: KOM_I’s vocals perfectly fit the soothing and relaxing vibe of this track, and they kinda remind me of the mellow numbers from the outfit’s pre-major era.
Needless to say, KOM_I is the star of this video, and if you’ve been following Suiyoubi no Campanella you know she’s definitely… unique. I love her personality and how she simply wants to be herself anywhere. This video is particularly funny as she’s pretty much making everyone’s head turn like “what’s… this girl even doing?”. I love her.
Enjoy the video down here!
Electronic outfit Suiyoubi no Campanella uploaded on their YouTube channel some footage taken from the first overseas performance at the SXSW Festival in Austin, probably the best ten minutes I’ve spent today.
Singer and only performer of the group KOM_I gave her best for a super excited crowd, performing some classic from the group’s discography (including tracks from last year’s masterpiece Zipang) plus the new Chupacabra, first track off from their upcoming album dropping in June under Warner Music Japan, marking their official Major Label debut announced at the show with great response.
Not only the tracks performed entertained everyone between fans and people who was just were there out of curiosity, KOM_I truly shined in terms of presence and charisma, and this has been a huge boost in conquering new fans and delivering a killer performance: The eccentric singer had no problem in leaving the stage to climb up a container, or making the weirdest expressions on Snapchat (properly displayed on the screen behind her) or again, doing crowd-surfing inside a huge ball, and much more.
As shown by the brief interviews at the end of the video, people absolutely loved the performance, and it’s safe to say Suiyoubi no Campanella definitely gained some new fans in their first overseas performance. It couldn’t be otherwise when a singer is such a great entertainer and performer, but most of all, a girl that sings and performs just for fun. And that’s the best thing to see in a live show. Check out the video above!