Maison Book Girl get ready for Major Debut with ‘cloudy irony’

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Alternative Idol unit Maison Book Girl, born from the disbandment of BiS in 2014, is probably one of the most interesting projects of the last few years: bath room was a strong debut record, and this year’s summer continue EP a definitive confirmation of their potential.

As time goes by, Major labels are getting more and more interested in Idol and J-pop acts pushing the boundaries of their genres, trying to expose new and successful concepts to a wider audience. Maison Book Girl is ready to make this transition as well, with a Major debut single titled river, set to be released under Tokuma Japan Communications on November 30th.

In order to promote their mainstream debut, the four girls just released the Music Video for cloudy irony, first track off the upcoming single. In case you’re wondering, the title is not the only thing that sounds familiar here: the track too is pretty much a copy-paste of what the group did so far. Which is good and worrying at the same time.

Good because their sound is strong and enjoyable, something the track successfully represents: loud percussions and layers of acoustic guitars create a solid rhythmical base, where joyful piano melodies and the cold singing of the girls merge together pleasantly, creating a sound that’s fresh and easily enjoyable. What’s worrying, is the fact that the track sounds extremely similar to what these girls have been doing so far, especially in their latest EP, and it’s something that could easily discourage those who’ve been following the group for a while.

Still, it’s an understandable choice: the girls are taking their step in the mainstream world for the first time, and coming up with a track that sounds pure Maison Book Girl is a fair choice, sure that it will do the right job at introducing new fans to their music. Plus, the fact the label didn’t interfere in any way in both their sound and artistic direction is a very positive sign.

It’s clear that Maison Book Girl is playing it safe with this Major Debut single, and it’s totally understandable. After this release, though, fans will probably expect some kind of renovation; Their sound is fresh and easily malleable, so there’s definitely space for creativity. Knowing the talents representing this project, we keep our hopes high its future.

– Alex

Maison Book Girl – summer continue | EP Review

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Release Date: March 30th
Format: CD
Number of Editions (1): Regular Edition (CD only)


Maison Book Girl plays it safe (and well) in new EP “summer continue”

Maison Book Girl is among the most interesting projects born from the fragmented heritage of BiS, thanks to a fresh sound and sober identity that made their debut album bath room one of the most surprising releases of last year.

The group’s solid and reflective sonorities have carried over in the new EP summer continue, and it’s fair to admit that the four tracks present in this release could be easily taken as leftovers from the bath room sessions. Still, despite playing it safe, this new release is a short and pleasant experience that everyone that enjoyed the previous record will find equally valuable.

Layers of acoustic riffs and solid percussions open the way to lost AGE, a soothing yet sonically intriguing number, with melancholic vibes forming around vocals as highlight, giving a reflective yet instantly enjoyable vibe to the track. The following blue light adopts a thoughtful approach with the help of electronic elements, with well structured and balanced vocal sections, slightly taken down by a chorus that doesn’t fully bring a consistent contribute to the track, that comes out as weakest number on this EP despite holding valuable moments. On the other hand, bed is easily the most accomplished work here, featuring delicate and dramatic layers of electric guitars framed by bits of joyful synths, creating a nice contrast carried over throughout the track by an engaging structure: Definitely one of the best representation of the group’s sound in this release. The last track, empty, is a poem that follows the tradition of the previous record, and one of the distinctive traits of Maison Book Girl.

Despite being relatively short, summer continue is a pleasant EP that doesn’t take distance from bath room in any way: It doesn’t add anything new, but at the same time it’s the reason why it’s so enjoyable, and those who appreciated the previous record will undoubtedly like this one as well. Still, it’s fair to recognize that this EP also exposes the need for Maison Book Girl to enrich their sound in future releases, without falling into the path of repetitiveness. Knowing the talent and personality behind this project, I’m confident they will keep up with the remarkable quality they delivered so far.

Vote: 7.5 / 10


Tracklist:

01. lost AGE
02. blue light
03. bed
04. empty

– Alex

 

Maison Book Girl release MV for “lost AGE”, and it’s as great as you would expect

Of all the groups and projects that came to life from the disbandment of BiS, Maison Book Girl definitely looks and sounds like the most convincing and solid of this fragmented heritage: last year’s bath room was a surprisingly valid record that shown a clear and strong musical identity, that’s now carried over in this new track taken from the group’s new EP summer continue out on March 30th.

lost AGE takes a lot from the formula that made their first record such an enjoyable experience, with overlapping rhythms and layers of acoustic guitar as a solid base for the groups’ typical playful melodies, but adds a very enjoyable soothing vibe in the chorus thanks to delicate synths and the singing of the girls that fits the context nicely. It’s a functional revisitation of their sound that sets a different mood, and the result is genuinely good.

The Music Video isn’t any less valid, focusing on the girls dancing in their very own way (I love those weird moves) enriched by strong color palettes and nice framings, with only a few effects applied on it. It’s a great demonstration of a simple video on a pretty average budget made very enjoyable, and the personality of these girls comes out very nicely in a simplicity that’s somehow addicting.

Despite not adding anything necessarily new to the formula, lost AGE is a very enjoyable and promising taste of Maison Book Girl’s upcoming EP, and the class and personality it’s presented with in both sound and visuals makes me even more excited for their new material.

You can expect a review of Maison Book Girl’s summer course EP here on my blog in the next days. Stay tuned!

– Alex