Release Date: June 9, 2017
Formats: CD, Digital
The new BiSH record suffers from a clear identity crisis, but there’s still hope for the future
BiSH is without a doubt the act from the Alternative Idol niche that’s getting the most attention. After last year’s well received record “KiLLER BiSH”, the six relentless girls came back with a single a few months ago that raised more than an eyebrow among fans, not for its quality per se, but for the lack of hard-hitting tracks in favor of a clearly mainstream-oriented approach; the reaction was so loud that even the unit’s producer reached out to the fans on Twitter, citing “Budokan” as one of the reasons behind this stylistic approach. Definitely a clear explanation.
As a consequence, this new release from BiSH – that takes the form a five tracks Mini Album titled “GiANT KiLLERS“ – has been awaited as a sort of indicator of the unit’s stylistic direction in this particular moment of their career: between those who expect a total mainstream turn in their sound, and those who hope in a revamped version of the relentless attitude that marked the unit’s previous records, no one truly knew what to expect from this mini album.
“GiANT KiLLERS” is a record that lies in the middle of the above-mentioned expectations: not a series of slow-tempo ballads, neither a complete collection of bangers. The potential is still there, and there’s no doubt about it: the title track and opener is a perfect representation of what the unit is capable of, perfectly merging a catchy approach to the franticness typical of the BiSH sound, with fast-paced drum patterns and melodic riffs culminating in a chorus made of catchy vocal lines and Punk-reminiscing choirs, resulting in an instant earworm and a powerful track for live shows. If there’s a sound that best represents BiSH in this moment of their career, it’s definitely this one: it fits their identity while being extremely fun and refreshing.
It’s a shame that “GiANT KiLLERS” doesn’t nurture this winning formula, as the record kinda fails at keeping the interest up after the great impact of the first track. There’s nothing necessarily bad here, but most of it sounds shallow and even repetitive at times: “Nothing“ sounds like it was made from leftovers of the “Orchestra” recordings, and while it’s a style that can somehow find its place in the structure of a full record, it’s pretty clear that piano melodies and cheesy symphonic layers just don’t fit in a mini album of a unit that gives its best when feasting on Punk Rock and Metal influences. “VOMiT SONG” suffers from a problem the unit showcased in recent times, that lies in overly lengthy and uninspired choruses; this issue is partly present in “Marionette” as well, but the track ultimately works thanks to electric guitar riffs that enrich several sections. The record still occasionally showcases interesting ideas, particularly in “Shakai no Rule“, featuring a goofy and playful approach – a first for the unit – that works surprisingly well, coupled by a straight-to-the-point and carefree chorus that’s as simple as effective: it’s a fast and fun track that kinda plays it safe, but it still stands out as one of the best-crafted numbers on this mini album.
Overall, “GiANT KiLLERS” is a record that shows a lot of uncertainness. It tries to be overly appealing and friendly, an approach that comes in contrast with the nature of the project and the girls alike, consequentially failing due to a clearly uninspired songwriting. On the other hand, it also shows that BiSH can still rock and adopt interesting ideas, other than finding a perfect compromise between their typical sound and the position they’re in, as shown by the brilliant title track.
For this, “GiANT KiLLERS” suffers from a clear identity crisis, and it’s surely the weakest release from BiSH to date. At the same time, it also proves that these girls and their team still have what it takes to make exciting music that can satisfy their fans, as well as attracting new ones. They just need to choose the right direction, because it’s clear that they’re trying to satisfy their fanbase as well as developing a way too forced mainstream appeal, and the result is naturally conflicted and unconvincing. The hope is that they will take a moment to realize what’s best for them, while rocking bigger stages and ranking higher in the charts.
Vote: 6 / 10