Maison Book Girl get ready for Major Debut with ‘cloudy irony’

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Alternative Idol unit Maison Book Girl, born from the disbandment of BiS in 2014, is probably one of the most interesting projects of the last few years: bath room was a strong debut record, and this year’s summer continue EP a definitive confirmation of their potential.

As time goes by, Major labels are getting more and more interested in Idol and J-pop acts pushing the boundaries of their genres, trying to expose new and successful concepts to a wider audience. Maison Book Girl is ready to make this transition as well, with a Major debut single titled river, set to be released under Tokuma Japan Communications on November 30th.

In order to promote their mainstream debut, the four girls just released the Music Video for cloudy irony, first track off the upcoming single. In case you’re wondering, the title is not the only thing that sounds familiar here: the track too is pretty much a copy-paste of what the group did so far. Which is good and worrying at the same time.

Good because their sound is strong and enjoyable, something the track successfully represents: loud percussions and layers of acoustic guitars create a solid rhythmical base, where joyful piano melodies and the cold singing of the girls merge together pleasantly, creating a sound that’s fresh and easily enjoyable. What’s worrying, is the fact that the track sounds extremely similar to what these girls have been doing so far, especially in their latest EP, and it’s something that could easily discourage those who’ve been following the group for a while.

Still, it’s an understandable choice: the girls are taking their step in the mainstream world for the first time, and coming up with a track that sounds pure Maison Book Girl is a fair choice, sure that it will do the right job at introducing new fans to their music. Plus, the fact the label didn’t interfere in any way in both their sound and artistic direction is a very positive sign.

It’s clear that Maison Book Girl is playing it safe with this Major Debut single, and it’s totally understandable. After this release, though, fans will probably expect some kind of renovation; Their sound is fresh and easily malleable, so there’s definitely space for creativity. Knowing the talents representing this project, we keep our hopes high its future.

– Alex

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